DentalPaid media
The new-patient math most dental practices get wrong.
A $300 acquisition cost is fine or fatal depending on one number nobody tracks.
· 6 min read
Practices judge marketing on cost per lead. The number that matters is cost per new patient who actually shows up and accepts treatment.
Between the form fill and the chair there are three leaks: response time, insurance confusion and scheduling friction. Fix those before raising ad spend, because ads amplify whatever your front desk already does.
Once the funnel holds, paid search on high-intent terms (emergency, implant, same-day) usually returns more than social. Save social for reactivation and treatment education.
The short version
- Measure cost per accepted treatment plan.
- Call inbound leads within five minutes.
- Fix the front desk before raising budget.
Sources and further reading
- Health Policy Institute dental practice research — American Dental Association
- Advertising and marketing basics for health services — Federal Trade Commission
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