Big impact for small business
Every shopon the street issomebody's everything.
We're a marketing agency for small businesses. Strategy and hands-on work, done by the people you meet, priced like we know what a month costs you.
Behind Mettle
Written about founder Lance Wagner’s work before Mettle.
“Lance is smart, drives process, works to create change, and knows how to gain trust. He constantly kept a pulse on industry trends and brought strong business acumen.”
Senior strategy.
Experienced marketers set priorities around a budget where every dollar counts.
Hands-on work.
We handle the brand, website, creative, media, and lead work in the plan.
Straight answers.
We'll tell you what we see and what we'd do if it were our money. No mystery metrics.
Who we're for
Mettle runs marketing for small businesses.
Bakeries, barbers, bistros, bars. The shops that make a street worth walking. We aren't for everyone, and that's okay. If another option suits the work better, we'll happily point you toward someone who is.
What we do
What we mettle in.
Positioning & brand
A clear reason to choose you, written down and applied everywhere, from your sign to your site.
See what's includedWebsites that sell
Fast, mobile-first sites that make it easy to call, book, or visit.
See what's includedLocal & AI search
Show up in Google, Maps, and AI answers with content structured to be quoted, not skipped.
See what's includedPaid media
Search and social budgets that stay honest. Spend, leads, and cost per lead in one view.
See what's includedCreative that ships
Photo, video, and copy produced on a real calendar instead of whenever there's time.
See what's includedLead systems
Forms and follow-up that keep inquiries from sitting unanswered in an inbox.
See what's includedHow we work
Four steps we'll use to make progress.
Audit
We spend two weeks reviewing demand, your sales process, and current spending. Then we show you where growth gets stuck.
Plan
You get one page with the work in order, the numbers we'll track, and the cost.
Do
A named senior lead handles the brand, website, content, or media work in the plan.
Review
Each month, we review leads and revenue, then decide what changes next.
The promise
The things we put in writing.
Marketing has burned a lot of small businesses. These terms are clear before you sign anything.
- You work with the senior people you met on day one.
- Fixed scope, fixed price, no surprise invoices.
- Plain-language reporting on leads and revenue, not impressions.
- You own every account, asset, and login. Always.
- Month-to-month after the first 90 days.
Questions
Straight answers, up front.
What does Mettle do?
Mettle is a marketing agency for small businesses. We handle strategy, brand, websites, creative, local SEO, paid media, and lead generation. We do the work ourselves rather than handing it to a junior team.
Who is Mettle a good fit for?
Owner-led businesses doing roughly $250k to $10M a year: shops, restaurants, salons, clinics, trades, and local service brands that want senior marketing help without hiring a full in-house team.
How much does it cost?
Most engagements start with a fixed-fee diagnostic, then a monthly retainer sized to the work. You see the scope and the price before anything starts, and there is no long-term lock-in.
How fast do we see results?
Quick wins like listings, tracking, offers, and site fixes usually land in the first 30 days. Compounding channels like SEO and brand typically show clear movement in three to six months.
What happens on the intro call?
A 30-minute call. You tell us what you sell and where growth has stalled, we tell you what we would do first and whether Mettle can help. No pitch deck.
Schedule a time
Grab 30 minutes and leave with one thing worth doing.
Tell us what you sell and where things have stalled. We'll reply within a business day with times that work and a first take on what we'd fix. If another option suits the work better, we'll say so and try to point you somewhere better.
- Call length:
- 30 minutes, video or phone.
- Prefer email?
- lance@meetmettle.co