Own the commercial terms
Pages for the trades and businesses you write, with the coverage requirements they get asked for.
Independent agents
Insurance agency marketing that beats the quote engines.
You cannot outspend the carriers. You can out-local them, and bundle better than a chatbot.
Schedule a timeHow does a local insurance agency compete with national carriers?
Compete on the searches that carriers ignore: local, commercial and bundle terms. Show up on the map, answer the phone, and quote the same day. Retention marketing to current policyholders usually returns more than new acquisition.
National carriers own the brand terms and the television budget. They lose on anything that needs a person who knows the local market, especially commercial lines and unusual risk.
The other opportunity is the book you already have. Most agencies write one policy per household and never ask about the rest.
What customers type
- insurance agent near me
- commercial general liability quote
- home and auto bundle quote
- contractor insurance requirements
- cheap car insurance local agent
How the money works
A personal lines policy pays modest commission that renews. A commercial account pays multiples of it and stays longer. Weight your budget accordingly.
The measure is policies per household and retention rate, not raw quote count.
Timing. Renewal cycles, home buying season and the January shopping spike after rate increases hit. Commercial follows fiscal years and contract requirements.
What we do.
Quote follow up on a schedule
Most agencies quote once and stop. Three touches over ten days recovers a meaningful share.
Bundle the book you have
A quarterly review campaign to current policyholders is the cheapest growth an agency can buy.
Reviews from claim wins
The moment a client is well taken care of during a claim is the moment to ask.
Local landing pages
City and suburb pages beat the carrier's generic locator for people who want a person.
This sits on top of the professional services playbook: get found, convert, capture, grow, prove.
What we report back
- Quotes issued and bound, by line
- Cost per bound policy
- Policies per household
- Retention rate
Where we do this
Questions people ask
- Should we bid on carrier brand names?
- Only if your carrier agreement allows it, and even then it is a losing budget fight. Local and commercial terms are cheaper and convert better.
- What produces the best return for a small agency?
- Cross selling the existing book, then commercial lines local search. New personal lines acquisition is the most expensive path.
- Do reviews matter for insurance?
- Yes. People choose an agent to avoid dealing with a call center, and reviews are the proof that you answer.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time