Legal
Privacy policy.
Last updated August 21, 2026.
Mettle is a small business marketing agency based in Dallas–Fort Worth, Texas. This page explains, in plain language, what we collect when you contact us, what we do with it, and how you can change your mind at any time.
Information we collect
We only collect what you give us. When you submit a form on this site, that's typically your name, business name, email address, an optional phone number, your preferred meeting window, and whatever you tell us about your goals.
Our host and analytics tooling may also record standard technical data such as your IP address, browser type, and the pages you viewed. We don't use that to identify you personally.
How we use it
To reply to you, schedule a call, prepare for that call, and to send you occasional marketing emails about our services. We only send text messages if you check the SMS box. We do not sell, rent, or trade your information, and we don't share it with third parties for their own marketing.
Your consent and opt-ins
When you submit our contact form, you agree that Mettle may contact you regarding your inquiry, including by email, and you acknowledge this policy. Because you asked us to get in touch, we may also send you related marketing emails. Every one of them carries an unsubscribe link, and you can opt out at any time on our preference page.
Text messages are different. They are a separate, unchecked opt-in. By ticking that box you agree to receive occasional marketing SMS from Mettle at the number you provide, sent by autodialer or otherwise. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.
We record the date, time, and wording of the consent you gave when you submitted the form.
How long we keep it
We keep inquiry records for as long as we have an active or reasonably foreseeable relationship, and consent records for as long as required to demonstrate compliance. Ask us to delete your information and we will, unless we're legally required to keep it.
Your rights
You can ask us what we hold about you, ask for a correction, ask for deletion, or withdraw consent at any time. Texas residents and residents of other states with privacy laws have these rights under those laws; we extend them to everyone. Email meetmettle@outlook.com and we'll handle it within 45 days.
Children
This site is meant for business owners. We don't knowingly collect information from anyone under 16.
Changes to this policy
If we change how we handle your information, we'll update this page and the date at the top. Material changes to marketing practices will be communicated to anyone who opted in.
Contact us
Mettle, Dallas–Fort Worth, Texas. meetmettle@outlook.com