Free Resources
Good marketing advice shouldn't require a sales call.
Practical guides, benchmarks and tools to help you understand what's working, what isn't and what to do next.
Explore the resourcesMost owners judge marketing on a feeling. These seven numbers settle the argument.
Money & ROI
CAC + LTV Calculator
Put your numbers in. Find out if the math works.
Google Ads works. Badly managed Google Ads works too, just for Google.
Paid Media
25-Point Paid Search Audit
Score the account in five minutes.
Usually it isn't the algorithm. It's something on your profile you haven't looked at in a year.
Getting Found
Local Visibility Scorecard
Grade your local presence in four minutes.
A percentage of revenue gets you in the neighborhood. Four other things decide the address.
Money & ROI
Marketing Budget Calculator
A number, and where it should go.
Annual plans die in March. Ninety days is short enough to finish and long enough to matter.
Growth Strategy
90-Day GTM Plan Builder
Answer ten questions, get a dated plan.
Good agencies answer these in a sentence. The answers tell you almost everything.
Agencies & Vendors
Agency Performance Scorecard
An honest read in four minutes.
Paying for traffic to a site that doesn't convert is just buying a bigger leak.
Websites & Conversion
Website Conversion Grader
Sixteen checks. One score.
Opening day is a marketing event. Most of the work happens before it.
Growth Strategy
Local Business Launch Planner
A dated countdown to opening day.
Owners ask for more leads. Usually the leads are already there and something downstream is eating them.
Leads & Sales
Funnel Diagnostic
Find your biggest leak and what it's worth.
Most marketing reports are full of numbers that never pay anybody.
Measurement
Marketing Dashboard Builder
Build the dashboard, skip the noise.
Marketing doesn't stop when someone becomes a lead. That's usually where it starts costing you.
Customer Journey
Customer Journey Grader
Score seven stages. Find the weak link.
Your building is a marketing channel. It just doesn't send you a monthly invoice.
Store & Experience Design
Customer Experience Store Audit
Walk your space and grade it honestly.
Being good at the work and being easy to buy from are two different skills.
Commercializing Your Business
Commercial Readiness Assessment
Fifteen questions. One honest score.
That's the part we're good at. Tell us where you're stuck and we'll tell you what we'd actually do.
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