Nashville, TN

Small business marketing in 12 South.

A walkable strip that is now a destination, with the traffic to match.

12 South draws visitors from across the city and outside it, which means high foot traffic and moderate repeat business.

Storefront presentation matters unusually much because a large share of people are deciding as they walk past.

What we'd do here first

  • Make the storefront and window worth stopping for.
  • Photograph what the customer sees from the sidewalk.
  • Build a locals offer to balance the visitor mix.

What drives sales on 12 South?

Walk by decisions. Storefront presentation, recent photos and visible signage convert more traffic than digital campaigns for most businesses on the strip.

We also work nearby in 12th Avenue South, Sevier Park, Melrose.

Run a business in 12 South?

Send us what you sell and who you want more of. We will come back with the first three things we would change.

Other Nashville neighborhoods

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