CAC + LTV Calculator.
Find out what a customer costs you and what one is worth.
Start answering. We'll ask where to send the results at the end. Prefer the background first? Read the guide.
Step 1 of 2 · What you spend
What you spend
Use a normal month. Round numbers are fine.
Answer everything on this step to keep going.
Questions about this tool.
What does the CAC + LTV Calculator do?
Find out what a customer costs you and what one is worth. You answer 2 short steps and get a marketing efficiency score with what looks good, what is costing you, and the first moves to make.
How long does it take?
About 3 minutes. Round numbers will give you a useful read.
Is it really free?
Yes. It is free to use. We ask for your name, business and email so we can send your results, and you can unsubscribe anytime.
Can I save or share my results?
Yes. Download them as a file, print or save as PDF, email them, or copy a share link that reopens the exact same result on any device.
What if I need help acting on it?
Book a Marketing Diagnostic and we will walk through your results together. The guide covers the background if you want it first.