One page that always shows this week
Dates, times, addresses. Linked from every profile so nobody has to scroll a feed to find you.
Mobile food
You move. Your marketing has to keep up, and catering is where the real money hides.
Schedule a timePublish the schedule everywhere in a format people can check in five seconds, keep a text list of regulars, and treat catering as the main business. Catering and event bookings pay far better than a lunch service and they come from searches most trucks never answer.
The single biggest cause of a slow service is that people could not find out where you were. Everything else is secondary.
The second is treating catering as a bonus. It is the part of this business with margin, predictability and a real booking calendar.
A service day depends on foot traffic you do not control. A catering booking is a guaranteed minimum, paid in advance, with no wasted prep.
Judge marketing on booked events and their value, and treat public service as the marketing that fills the catering calendar.
Timing. Wedding and festival season, office holiday parties, summer brewery and park schedules, and weather that can erase a week without warning.
Dates, times, addresses. Linked from every profile so nobody has to scroll a feed to find you.
Package pricing, guest minimums, service time, travel radius and a booking form. Most trucks make people ask.
Regulars who opted in get one message on service days. Open rates dwarf anything in a feed.
Breweries, offices and apartment complexes give you predictable traffic and their audience.
Yes, trucks can and should have one, with the areas you serve and current photos.
This sits on top of the dining playbook: get found, convert, capture, grow, prove.
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time