Small business marketing in East Austin.
Fast changing, tightly local, quick to notice who is authentic.
East Austin has long standing residents and recent arrivals living on the same blocks, and they do not respond to the same messaging.
Being specific about your history and your role in the neighborhood works better than borrowing the aesthetic.
What we'd do here first
- Say how long you have been here and who you work with.
- Partner with neighboring businesses instead of advertising over them.
- Keep pricing visible. Ambiguity reads badly in this neighborhood.
What tone works for East Austin marketing?
Plain and specific. Name your history, your neighbors and your prices instead of leaning on neighborhood aesthetics.
We also work nearby in Holly, Cherrywood, Govalle, East Cesar Chavez.
Run a business in East Austin?
Send us what you sell and who you want more of. We will come back with the first three things we would change.