Small business marketing in Deep Ellum.
Event driven. Your best nights are set by someone else's schedule.
Show nights, games and festivals decide the week. Businesses that plan against the venue calendar get the surge, and businesses that ignore it get the empty Tuesday.
Staffing, hours and offers all follow the same calendar.
What we'd do here first
- Build your promo calendar off nearby venue schedules.
- Post late night hours accurately. People check at 10pm.
- Use short vertical video. It is what the audience here is watching.
How should a Deep Ellum business plan promotions?
Around the event calendar. Venue and game nights drive the traffic, so align hours, staffing and offers to those dates rather than a flat weekly schedule.
We also work nearby in Exposition Park, Elm Street.
Run a business in Deep Ellum?
Send us what you sell and who you want more of. We will come back with the first three things we would change.