Small business marketing in University Park.
Families and SMU. Two calendars running at once in the same square mile.
The academic calendar moves demand more than the weather does. Move in, game weekends, finals and graduation each produce a spike, and the family side of the market runs on the school year.
Plan campaigns against those dates instead of against months.
What we'd do here first
- Build a calendar around SMU dates and the school year, then buy against it.
- Offer something specifically for students without confusing your family customers.
- Keep hours accurate through the holidays. The area empties in late December.
How should a University Park business handle seasonality?
Map demand to the SMU and school calendars, then shift budget into move in, game weekends and back to school rather than spreading it evenly.
We also work nearby in SMU, Snider Plaza, Park Cities.
Run a business in University Park?
Send us what you sell and who you want more of. We will come back with the first three things we would change.