Small business marketing in Santa Monica.
Coastal households and remote professionals. Convenience beats price.
Santa Monica customers pay for time saved and will not tolerate a clumsy booking process.
They also rarely leave the Westside, so citywide targeting wastes money.
What we'd do here first
- Offer real time online booking.
- Limit targeting to the Westside.
- State whether parking is validated.
How far will Santa Monica customers travel?
Not far. Most stay on the Westside, so target Venice, Brentwood and Mar Vista rather than all of LA.
We also work nearby in Brentwood, Mar Vista, Ocean Park, Pacific Palisades.
Run a business in Santa Monica?
Send us what you sell and who you want more of. We will come back with the first three things we would change.