Small business marketing in Venice.
Locals and tourists on the same street with opposite expectations.
Abbot Kinney regulars and boardwalk visitors are two audiences, and one offer cannot serve both.
Businesses that pick a side do better than businesses that split the difference.
What we'd do here first
- Decide whether you sell to locals or visitors and say so.
- Keep weekend staffing matched to boardwalk traffic.
- Use photos that show which crowd you are for.
Should a Venice business target tourists or locals?
Pick one. The two groups want different prices, hours and experiences.
We also work nearby in Abbot Kinney, Marina del Rey, Playa Vista.
Run a business in Venice?
Send us what you sell and who you want more of. We will come back with the first three things we would change.