Small business marketing in Midtown and Music Row.
Vanderbilt, the music industry and a hospital district in one area.
Students, medical staff and industry workers keep different hours and buy differently. Shift schedules are a real factor.
Vanderbilt's calendar drives a visible chunk of the year.
What we'd do here first
- Consider hours that work for hospital shift changes.
- Plan for the Vanderbilt academic calendar.
- Keep a professional option separate from a student option.
Who are the customers in Midtown Nashville?
Vanderbilt students and staff, medical center workers and music industry professionals. Their schedules differ, so hours often matter more than messaging.
We also work nearby in Vanderbilt, Elliston Place, Edgehill.
Run a business in Midtown and Music Row?
Send us what you sell and who you want more of. We will come back with the first three things we would change.