IDK My Customers.

IDK My Customers.

Do you know why people choose you?

0 of 6 answered

This or that

1. 1. You email your list of past customers a Tuesday offer. What kind of data is that list?

   First-party dataThird-party data
   Why?

   You collected it yourself, so nobody can take it away from you.

2. 2. Half your quotes turn into jobs. Which number is 50%?

   Close rateChurn
   Why?

   Close rate is quotes that become sales. Churn is customers who leave.

Mix and match

Pick the definition that belongs to each term.

• ChurnChoose a definitionThe share of customers who stop buying from youThe system holding your customer list and follow-ups
• CRMChoose a definitionThe share of customers who stop buying from youThe system holding your customer list and follow-ups

Multiple choice

1. 1. Segmentation means:

   Splitting your list so each group gets a relevant messageCutting your ad budget in halfBreaking your website into more pagesSelling in more states
   Why?

   Relevance earns attention. Segments help each customer hear a message meant for them.

2. 2. The customer journey is:

   Every step from first hearing about you to becoming a repeat customerThe drive to your storeYour delivery routeA loyalty punch card
   Why?

   Most lost sales happen at a step nobody is watching, like an unanswered voicemail.