IDK What Google Wants.

IDK What Google Wants.

How well do you understand local search?

0 of 6 answered

This or that

1. 1. You want to show up in the little map box at the top of Google. Which one gets you there?

   Local SEORetargeting
   Why?

   The map pack is earned through local SEO and your Google Business Profile.

2. 2. Someone visited your site last week and now keeps seeing your ad. What is that?

   GeofencingRetargeting
   Why?

   Retargeting follows past visitors. Geofencing targets a place, not a person's history.

Mix and match

Pick the definition that belongs to each term.

• BacklinkChoose a definitionA link from another site to yours that Google counts as a voteOut of everyone who saw the listing, the share who clicked it
• CTRChoose a definitionA link from another site to yours that Google counts as a voteOut of everyone who saw the listing, the share who clicked it

Multiple choice

1. 1. Your Google Business Profile mostly affects:

   Whether nearby searchers find and choose youYour email open rateYour payroll taxesYour website's font
   Why?

   For local businesses it's often the first and only page a customer sees.

2. 2. AEO, answer engine optimization, is about:

   Being the answer AI assistants quoteBuying more adsAutomating your emailRedesigning your logo
   Why?

   Clear questions and short direct answers make your page quotable.