In home repair, speed is the whole strategy.
The contractor who answers wins. Everything else is a tiebreaker.
· 4 min read
A homeowner with water on the floor calls three numbers and hires whoever picks up. Your truck wrap, your brand, your website: all of it matters after that, and only after that.
Answer the phone during business hours, or pay a service that will. Then let your map listing and your reviews carry the credibility your website was never going to carry, because nobody with a leak is reading your About page.
Post finished-job photos with the neighborhood named in the caption. It helps you rank and it does something better than ranking, which is showing a stranger that you have already worked on a house like theirs, four streets over.
The short version
- Answer every call live, or hire someone who will.
- Weekly job photos with the neighborhood named.
- Review volume beats a perfect five-star average.
Sources and further reading
- BBB Accreditation Standards for contractors and home services, Better Business Bureau
- Improving America's Housing, remodeling market research, Joint Center for Housing Studies, Harvard University
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