Lead with the monthly payment
Total case fee frightens people. The monthly figure is what they compare, so publish it.
Orthodontics
Marketing an orthodontic practice.
Two audiences, one office. Parents comparing options and adults who have thought about it for years.
Schedule a timeHow do orthodontists compete with direct to consumer aligners?
On supervision, on outcomes and on the cases mail order cannot treat. Say that plainly, publish monthly payment options, and make the free consult easy to book. Price alone will not win it and does not need to.
Orthodontics markets to parents and to adults, and they respond to almost nothing in common.
Parents want convenience, payment plans and a practice their pediatric dentist trusts. Adults want discretion, a timeline and to know it will work.
What customers type
- braces cost
- invisalign near me
- orthodontist for kids near me
- clear aligners vs braces
- braces monthly payment
How the money works
Cases are multi thousand dollar contracts paid over the treatment period, which makes monthly payment framing the most important number on the page.
Referrals from general and pediatric dentists remain the highest quality source in most practices and cost the least to maintain.
Timing. Summer is the peak for starting children's treatment. January brings adult inquiries and benefit resets. Back to school drives consult volume in August.
What we do.
Separate parent and adult paths
Different pages, different photography, different proof. One combined page serves neither well.
Referral relationships maintained deliberately
Prompt reports back to referring dentists, plus a simple page for their front desk.
Free consult with real availability
Online booking with visible slots outperforms a request form by a wide margin.
Treatment timeline transparency
How long, how many visits, what it looks like at month three. Uncertainty is what stalls adult cases.
This sits on top of the dental playbook: get found, convert, capture, grow, prove.
What we report back
- Consults booked and shown
- Consult to start rate
- Starts by age group
- Cost per start and referral volume
Where we do this
Questions people ask
- Do we need to advertise against mail order aligners?
- Not by name. Explain supervision, monitoring and what happens when a case needs adjustment. Patients draw the conclusion themselves.
- What is the best channel for orthodontics?
- Referrals first, local search second, paid social for adult aligner cases third. The order shifts if referral relationships are thin.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time