Which Austin areas does Mettle cover?

Downtown, South Congress, East Austin, Mueller, Westlake, Bee Cave, Lakeway, Dripping Springs, Round Rock, Cedar Park, Kyle and Buda.

Is Austin a competitive market for local SEO?

Yes, especially downtown and in service categories. Listing accuracy, review velocity and page speed usually decide position before content does.

Austin, TX

Austin home services marketing.

Austin adds households faster than most trades add trucks, and new construction warranty work fills a lot of calendars. Competition on paid search is high because national brands treat Austin as a growth market.

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What works for home services marketing in Austin?

Local search first, because most home service jobs start with a map result and end with a phone call. Complete your Google Business Profile, build a page for each service and each city you serve, collect reviews every week, then use Local Services Ads and Google Ads to buy the demand you cannot rank for yet. Measure booked jobs, not clicks. In Austin, austin adds households faster than most trades add trucks, and new construction warranty work fills a lot of calendars. Competition on paid search is high because national brands treat Austin as a growth market.

The market here

Austin customers have unusually high tolerance for personality and unusually low tolerance for corporate polish. That is an opening for a small business willing to sound like a person.

It also has some of the highest search competition in Texas for service categories, which makes the unglamorous work, listings, reviews, site speed, the part that decides who wins.

What we change first in Austin.

Write like a person. Austin sniffs out template copy quickly.
Separate the city core from the suburbs. They shop differently.
Traffic shapes behavior. Nobody crosses town at 5pm for a haircut.
Keep listings current across Google, Apple Maps and Yelp.

Areas we build for

The playbook, run in Austin.

Get found

Be in the map pack for the searches that produce calls, in every area you dispatch to.

Convert

Turn the visit into a call. Home service sites lose most people to slow loading and hidden phone numbers.

Capture

Most home service companies do not have a lead problem. They have an answering problem.

Grow

Buy demand once the basics hold. Ads on a broken funnel just cost more per failure.

Prove

Leads are not the scoreboard. Booked jobs and what they cost you are.

The full version lives on the home services page.

What we report back

Booked jobs by channel
Cost per booked job
Calls answered versus missed
Average ticket and close rate
Review volume and recency

Questions people ask

How much should a home service company spend on marketing?: Growing contractors commonly run somewhere between five and ten percent of revenue, higher when entering a new market or a new trade. The useful check is not the percentage. It is whether cost per booked job is comfortably below the gross profit on that job.
Local Services Ads or Google Ads?: Local Services Ads for urgent, screened, pay per lead work. Google Ads for the searches where you want control of the landing page, such as replacement, install and cost research. Most contractors run both.
Which Austin areas does Mettle cover?: Downtown, South Congress, East Austin, Mueller, Westlake, Bee Cave, Lakeway, Dripping Springs, Round Rock, Cedar Park, Kyle and Buda.
Is Austin a competitive market for local SEO?: Yes, especially downtown and in service categories. Listing accuracy, review velocity and page speed usually decide position before content does.

Want the Austin version?

Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.

Schedule a time