One page per practice area per city
A real page, written by someone who knows the local courthouse, not a state law summary.
Attorneys
Law firm marketing that brings in the cases you want.
Legal search is expensive and crowded. Winning it is a question of practice area focus, not budget size.
Schedule a timeHow does a small law firm get more of the right cases?
Pick the practice areas you want, build a real page for each one in each city you file in, and make intake answer fast. Legal clicks are among the priciest in search, so profile, reviews and intake come before ad spend.
Most firm websites list twelve practice areas and rank for none. The firms that win local legal search commit to three or four and write like a lawyer who has handled them.
The other half is intake. A legal lead that waits an hour has usually already hired someone else.
What customers type
- family lawyer near me
- dwi attorney free consultation
- estate planning attorney cost
- personal injury lawyer no fee
- business attorney small business
How the money works
Case value ranges from a few hundred dollars for a simple filing to six figures on contingency. Your marketing math has to follow the case type, not the firm average.
Track signed cases per practice area. A flood of cheap consultations in an area you do not want is a cost, not a win.
Timing. Family law rises after the holidays and again at the end of the school year. Estate planning follows tax season and open enrollment. Criminal and injury work follows weekends, holidays and weather.
What we do.
Intake inside five minutes
Answering service, missed call text back and a callback commitment on the page. Speed beats copy in legal.
Reviews without breaking the rules
Ask in a way your state bar allows, keep responses generic, and never confirm the matter in a reply.
Consultation clarity
Say what the consultation costs, how long it takes and who the client will speak with.
Ads only on the areas you want
Tight match types, heavy negatives, and pause anything producing calls you turn away.
This sits on top of the professional services playbook: get found, convert, capture, grow, prove.
What we report back
- Signed cases by practice area
- Cost per signed case
- Consultations booked and kept
- Intake response time
Where we do this
Questions people ask
- Are legal keywords too expensive for a small firm?
- Some are. Injury and DWI terms clear high double digits per click in big metros. Narrower areas like probate, guardianship or small business formation are usually reachable, which is why the practice area choice is the strategy.
- Can we ask clients for Google reviews?
- In most states yes, with limits on what you and the client can say. Keep the ask neutral, never script the content, and keep replies free of case details.
- What is the fastest thing we can fix?
- Intake. Most firms we meet miss a quarter of their calls and answer web forms the next business day.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time