Small business marketing in Downtown Houston.
A weekday market with an events overlay on nights and weekends.
The office population sets the base, and games, conventions and theater set the peaks. Two different businesses in one address.
Tunnels and parking also mean access instructions are part of your marketing.
What we'd do here first
- Build weekday lunch offers separately from event night offers.
- Explain access, tunnels and parking on your site.
- Keep hours precise. Downtown visitors will not gamble on a maybe.
How do downtown Houston businesses balance weekday and weekend?
Treat them as separate markets. The weekday office crowd and the event weekend crowd want different offers, hours and messaging.
We also work nearby in Theater District, Market Square, Skyline District.
Run a business in Downtown Houston?
Send us what you sell and who you want more of. We will come back with the first three things we would change.