Small business marketing in Rice Village.
Students, the medical center and long time residents in one shopping district.
Three customer types with three budgets share the same sidewalk. Trying to speak to all of them equally makes you invisible to each.
The Texas Medical Center nearby also means shift workers with odd hours are a real audience.
What we'd do here first
- Pick your primary audience and write for them.
- Consider hours that work for medical shift schedules.
- Plan around the Rice academic calendar.
Who is the customer in Rice Village?
Students, medical center staff and nearby residents. They have different budgets and hours, so pick a primary audience rather than blending the messaging.
We also work nearby in West University, Texas Medical Center, Rice University.
Run a business in Rice Village?
Send us what you sell and who you want more of. We will come back with the first three things we would change.