Small business marketing in Long Beach.
Its own city with its own loyalty. Do not market to it as LA.
Long Beach residents identify with Long Beach and support businesses that do the same.
The port and downtown also create B2B demand that consumer focused marketing misses.
What we'd do here first
- Say Long Beach everywhere LA would normally go.
- Consider B2B work tied to the port and downtown offices.
- Show up at local events and give the sponsorship a useful role beyond the logo.
Is Long Beach part of the LA market?
Geographically yes, practically no. Residents search and buy locally, so treat it as its own market.
We also work nearby in Belmont Shore, Bixby Knolls, Signal Hill, San Pedro.
Run a business in Long Beach?
Send us what you sell and who you want more of. We will come back with the first three things we would change.