Search and social advertising

Ad budgets that stay honest.

Search, social and retargeting run in your accounts, reported in spend, leads and cost per lead.

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How should a small business run paid ads without wasting money?

Own the accounts, track conversions properly, split brand from non-brand, send clicks to a page about the thing they searched for, and judge everything on cost per customer rather than clicks or impressions.

Paid media is the fastest way to buy demand and the fastest way to burn cash. The difference is usually tracking and structure, not creative genius.

We build campaigns you could take over tomorrow, and we show you the search terms you paid for.

What you get

Account setup in your name

Google Ads, Meta and anything else stays in accounts you own.

Conversion tracking

Calls, forms and bookings tracked once, without double counting.

Campaign structure

Brand separated from non-brand, tight geography, negative keyword list maintained weekly.

Landing pages

Clicks land on a page about the thing they searched for.

Reporting

Spend, leads, cost per lead and what we changed. In writing, monthly.

Signs you need this

  • Nobody can tell you what a lead costs.
  • Ads point at the homepage.
  • Performance Max runs unsupervised.
  • Reporting arrives as screenshots.

What we report back

  • Cost per lead and cost per customer by campaign
  • Search term quality and wasted spend removed
  • Return on ad spend where revenue is trackable

Where we do this.

Mettle manages Google Ads and paid social for small businesses in Dallas, Austin, Houston, Nashville, Knoxville, Atlanta, Miami and Los Angeles. Campaigns run in accounts you own, with conversion tracking and reporting on spend, leads and cost per lead.

Geography settings are where local ad budgets leak. Radius targeting ignores how people drive, which is expensive in Dallas and Atlanta and merely wasteful everywhere else.

We target by the areas you can serve, split brand from non brand, and send every click to a page about the thing that was searched for.

Questions people ask

What is the minimum ad budget?
It depends on your market and what a customer is worth. The budget calculator in Free Resources gets you close before we talk.
Do you charge a percentage of spend?
No. A flat management fee means we have no reason to talk you into spending more.

Want this handled?

Tell us what you are up against. Thirty minutes, plain answers, no pitch deck.

Schedule a time