The best marketing channels for Dallas contractors.

Google Business Profile and Maps come first because they cost nothing but attention and produce the calls that already exist. A complete profile with services, service areas, photos and a steady review flow outperforms a small ad budget in every trade we work in.

Second is the site, and specifically the pages under the homepage. One page per service and one per city you dispatch to. A contractor covering Plano, Frisco, Allen and McKinney with a single Dallas page is invisible in three of those four searches.

Third is Local Services Ads, for the trades and job types where somebody needs help today. Fourth is Google Ads, aimed at replacement, install and cost research, pointed at a landing page rather than the homepage. Both are switched on after the first two hold, because ads sending traffic to a weak profile and a slow site just raise the price of every failure.

Fifth, and the one most contractors skip, is the customer list you already have. Two messages a year to past customers, one before summer and one before the holidays, produces booked work at a cost close to zero. In a metro where a home repair click can run well over ten dollars, that is the cheapest channel on the list and nobody is competing for it.