Flower shopsEmail & CRM
Flower shops: build the 340 days between holidays.
Valentine's and Mother's Day are order-taking. The rest of the year is where a brand is made.
· 5 min read
Holiday demand arrives whether or not you market. It also arrives with thin margins, delivery chaos and customers who never come back.
The durable revenue is sympathy, corporate standing orders, weddings and subscriptions. All four are relationship businesses, which means email, reminders and a real CRM beat social posting.
Capture occasion dates at checkout. A birthday reminder sent a week early is the highest-converting message a florist can send.
The short version
- Capture occasion dates at every sale.
- Chase standing orders, not one-time buyers.
- Reminders outperform promotions.
Sources and further reading
- Floral industry consumer and holiday research — Society of American Florists
- Ornamental crop and floriculture market reports — USDA Agricultural Marketing Service
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