IDK My Brand.

IDK My Brand.

Do you actually know what makes your business different?

0 of 6 answered

This or that

1. 1. One sentence on what you do, who it's for and why it's worth it. That's your what?

   Value propositionMission statement
   Why?

   A mission is about you. A value proposition is about the customer's decision.

2. 2. You sell a haircut for $40 and it costs you $10 to deliver. The $30 is your what?

   RevenueMargin
   Why?

   Revenue is the full $40. Margin is what's left after costs, and it's what pays you.

Mix and match

Pick the definition that belongs to each term.

• Value propositionChoose a definitionOne sentence on what you do, who it's for and why it's worth itThe spot you own in a customer's head compared to the other options
• PositioningChoose a definitionOne sentence on what you do, who it's for and why it's worth itThe spot you own in a customer's head compared to the other options

Multiple choice

1. 1. The strongest differentiator for a small business is usually:

   Being the cheapest in townA specific promise you keep better than anyone nearbyA new logoPosting more often
   Why?

   Price is easy to copy. A promise you actually keep shows up in reviews and referrals.

2. 2. Brand consistency mostly means:

   Same look, tone and promise everywhere a customer meets youUsing the same font in emailsNever changing your pricesOne social post per day
   Why?

   Recognition compounds. Every mismatch makes a customer start their judgment over.