IDK My Customers.

IDK My Customers.

Do you know why people choose you?

0 of 6 answered

This or that

1. 1. You email your list of past customers a Tuesday offer. What kind of data is that list?

   First-party dataThird-party data
   Why?

   You collected it yourself, so nobody can take it away from you.

2. 2. Half your quotes turn into jobs. Which number is 50%?

   Close rateChurn
   Why?

   Close rate is quotes that become sales. Churn is customers who leave.

Mix and match

Pick the definition that belongs to each term.

• ChurnChoose a definitionThe share of customers who stop buying from youThe system holding your customer list and follow-ups
• CRMChoose a definitionThe share of customers who stop buying from youThe system holding your customer list and follow-ups

Multiple choice

1. 1. Segmentation means:

   Splitting your list so each group gets a relevant messageCutting your ad budget in halfBreaking your website into more pagesSelling in more states
   Why?

   Relevant beats loud. Segments let you say the right thing to the right people.

2. 2. The customer journey is:

   Every step from first hearing about you to becoming a repeat customerThe drive to your storeYour delivery routeA loyalty punch card
   Why?

   Most lost sales happen at a step nobody is watching, like an unanswered voicemail.