IDK My Website.

IDK My Website.

Is your site helping people buy or making them work for it?

0 of 6 answered

This or that

1. 1. Your page gets plenty of visits but almost nobody books. Which number is your problem?

   Conversion rateImpressions
   Why?

   Traffic is fine. The percentage taking action is what's broken.

2. 2. Someone lands on your site and leaves without doing anything. That's counted as:

   A bounceA conversion
   Why?

   A bounce is a visit with no next step. High bounce on a booking page is a warning light.

Mix and match

Pick the definition that belongs to each term.

• Landing pageChoose a definitionA single page built around one offer and one next stepThe one thing you're asking the visitor to do next
• Call to actionChoose a definitionA single page built around one offer and one next stepThe one thing you're asking the visitor to do next

Multiple choice

1. 1. A landing page works best when it:

   Lists everything your business doesFocuses on one offer with one clear next stepOpens with a long company historyHides the phone number
   Why?

   One offer, one call to action. Extra choices lower conversion.

2. 2. If your site takes six seconds to load on a phone, the most likely result is:

   Google gives you a bonusMost visitors leave before it finishesNothing, speed doesn't matterYour ads get cheaper
   Why?

   Mobile patience is short. Speed is one of the cheapest conversion fixes you can make.