Membership as the default offer
Price the single visit so the membership is the obvious choice, then make cancellation easy so nobody hesitates to start.
Wellness services
Marketing IV therapy, hormones and weight programs.
Recurring by design, regulated in practice, and the easiest med spa revenue to make predictable.
Schedule a timeHow do med spas grow wellness and IV revenue?
Build it around memberships and refills. IV drips, hormone therapy and weight programs are repeat services, so the marketing job is to acquire once and retain monthly. Claims have to stay inside what your medical director will sign off on.
Wellness services turned med spas from appointment businesses into subscription businesses, which is a much better business to own.
The catch is claim discipline. This category attracts scrutiny, and copy that promises outcomes will eventually cost more than it earned.
What customers type
- iv therapy near me
- hormone pellet therapy cost
- semaglutide clinic near me
- b12 injections near me
- hormone testing near me
How the money works
A monthly membership at a modest rate is worth its annual total, and members buy other services while they are in the building.
Retention is worth more than acquisition here. A one point improvement in monthly churn changes the year more than a new ad channel.
Timing. January is the peak for weight and wellness programs. Hangover and immunity drips spike around holidays and events. Hormone demand is steady year round.
What we do.
Claim discipline
Describe the service and the process, not guaranteed outcomes. Have the medical director review the site copy.
Intake that qualifies
Weight and hormone programs need medical screening. Doing that before booking protects the schedule and the patient.
Refill and check in automation
Reminders, labs, follow ups. Retention runs on these, not on a newsletter.
Corporate and event drips
Local businesses and event organizers are a repeat B2B channel most clinics never pitch.
This sits on top of the med spa playbook: get found, convert, capture, grow, prove.
What we report back
- Active memberships and churn
- Monthly recurring revenue
- Program adherence at three and six months
- Cost per acquired member
Where we do this
Questions people ask
- Can we advertise weight medications?
- Advertising policies around prescription weight medication change often and enforcement is inconsistent. Market the program and the medical oversight rather than the drug name, and expect to adapt.
- What is a realistic membership target?
- Depends on your market size and staffing. The useful goal is enough recurring revenue to cover fixed costs, so new patient volume becomes profit rather than survival.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time