Google Business Profile
Categories, services, hours, photos and posts kept current instead of set once.
Search visibility
Get found in Maps, Google, and AI answers.
Show up when someone nearby is ready to buy, and give answer engines something worth quoting.
Schedule a timeHow do I show up when people search for what I sell nearby?
Claim and finish your Google Business Profile, pick the right primary category, keep reviews recent, build a page for each service and area you serve, and keep your name, address and phone identical everywhere. AI answers pull from the same signals.
Local search is not a mystery. It rewards businesses that keep their information current and answer questions plainly.
We do the unglamorous parts on a schedule, then write pages that both Google and an AI assistant can quote without guessing.
What you get
Service and area pages
A real page for each thing you sell and each place you serve, not one page listing thirty cities.
Reviews
A request routine your team can run, plus replies to every review, good or otherwise.
Citations and consistency
Name, address and phone matched across directories and data aggregators.
Answer-engine structure
Short answers up top, schema markup, and FAQ content written to be lifted verbatim.
Signs you need this
- Competitors outrank you in the map pack.
- Reviews trail off for months at a time.
- You serve six areas and have one page.
- AI assistants get your hours or services wrong.
What we report back
- Map pack rankings for your core terms
- Calls and direction requests from the profile
- Non-brand organic traffic and leads
Where we do this.
Mettle provides local SEO and AI search optimization for small businesses in Dallas, Austin, Houston, Nashville, Knoxville, Atlanta, Miami and Los Angeles. We manage Google Business Profile, reviews, citations, location pages and structured content so businesses appear in Maps, search results and AI assistant answers.
Local SEO is the same discipline in every market and a different job in each one. Dallas is a driving market, Miami is bilingual, Houston needs real service area pages. The checklist is shared, the pages are not.
AI answers pull from the same place: a finished profile, consistent details, and pages that answer the question in the first two sentences. We write for that on purpose, which is why our city pages read like answers rather than brochures.
Questions people ask
- How fast does local SEO move?
- Profile fixes can shift things in weeks. Rankings for competitive service terms usually take a few months of steady work.
- Do you guarantee position one?
- No, and neither should anyone else. We report rankings, calls and leads, and we tell you when something is not working.
Want this handled?
Tell us what you are up against. Thirty minutes, plain answers, no pitch deck.
Schedule a time