Web design and build

A website that books the appointment.

Fast, mobile-first sites built around one job: turning a visit into a call, a booking, or a walk-in.

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What makes a small business website work?

It loads fast on a phone, says what you do and where in the first screen, makes the next step obvious, and tracks every call and form. Anything else is decoration.

Most small business sites are brochures with a contact page bolted on. They get traffic and produce almost nothing.

We build the site around the action you want, then measure whether it happens. If a page cannot justify itself, it goes.

What you get

Structure and copy

Pages for the services and places you want to be found for, written to be read on a phone.

Design and build

Mobile-first, quick, accessible, easy for your team to update.

Conversion paths

Call buttons, booking, quote forms and follow-up that fires the moment someone submits.

Tracking

Calls, forms and bookings recorded so you can see which page produced what.

Speed and technical health

Core Web Vitals, schema markup, redirects and indexing handled at launch, not later.

Signs you need this

  • You get traffic but almost no calls.
  • The site is slow or awkward on a phone.
  • You cannot tell which page produced a lead.
  • Updating a price means emailing a developer.

What we report back

  • Conversion rate by page and device
  • Cost per lead from the site
  • Load time and Core Web Vitals

Where we do this.

Mettle builds small business websites for companies in Dallas, Austin, Houston, Nashville, Knoxville, Atlanta, Miami and Los Angeles. Every site ships with service pages, location pages, tracking and a booking or contact path that works on a phone.

A local site earns its keep on the pages below the homepage. A page for each service, a page for each area you serve, and hours and phone number that match your Google listing exactly.

We build those pages as part of the site instead of bolting them on later, so the search work and the sales work are the same work.

Questions people ask

Can you work with the site I have?
Often yes. If the platform is sound, a rebuild is a waste of money and we will say so.
Who owns the site?
You do. Domain, hosting, analytics and code stay in your accounts.

Want this handled?

Tell us what you are up against. Thirty minutes, plain answers, no pitch deck.

Schedule a time