What drives orthodontic starts.
The monthly payment, the referring dentist, and how easy the consult is to book.
· 6 min read
Parents and adults both convert on the monthly figure, not the case fee. A five thousand dollar total reads as impossible. The same treatment at a monthly payment reads as a decision, and that number belongs on the page rather than in the consult.
Referring dentists remain the highest quality source of starts in most practices. General and pediatric dentists send patients to the orthodontist who returns reports quickly and communicates clearly, which means the marketing job is mostly making the relationship easy to maintain.
Consult booking is the third lever. Free consultation with a request form loses to free consultation with visible appointment slots, and adult aligner patients in particular will not call during business hours to ask about their teeth.
On direct to consumer aligners, do not argue by name. Explain supervision, monitoring and what happens when a case needs adjusting. Patients who are weighing mail order against a practice draw their own conclusions from a clear explanation faster than from a rebuttal.
The short version
- Publish the monthly payment alongside the full case fee.
- Maintain referring dentist relationships with fast reporting.
- Online consult booking with real slots beats a request form.
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