Insurance pages by plan name
High intent, low competition, and most practices never build them.
Family dentistry
Marketing a general and family dental practice.
New patients are expensive. Patients who stay for ten years are the practice.
Schedule a timeHow do family dental practices attract new patients?
Local search, insurance clarity and same week availability. Most people looking for a dentist are either new to the area or unhappy with their last one, and they choose from the map results on their phone.
General dentistry has the highest new patient acquisition cost of any service in the practice and the highest lifetime value, which makes retention the real growth strategy.
The work is unglamorous: answer common questions on the profile, make insurance information easy to find, and use the reactivation list.
What customers type
- dentist near me
- dentist that takes [insurance]
- emergency dentist near me
- new patient dental special
- family dentist accepting new patients
How the money works
A new patient in general dentistry regularly costs a few hundred dollars to acquire in a competitive metro, which only makes sense against years of hygiene visits and restorative work.
Unscheduled hygiene and inactive patients are usually worth more than any campaign you could launch this quarter.
Timing. December benefits expiration is the strongest month, January resets deductibles and slows things down, and August brings back to school checkups.
What we do.
Same week availability shown
Next available appointment on the page converts better than a phone number alone.
Reactivation before acquisition
Patients overdue for hygiene are the cheapest chairs to fill. Run that list before adding ad budget.
December benefits campaign
Text and email patients with remaining benefits in November. It fills the year's busiest weeks.
Emergency visibility
Toothache searches are urgent and immediate. Being reachable that day wins them and often wins the family.
This sits on top of the dental playbook: get found, convert, capture, grow, prove.
What we report back
- New patients per month by channel
- Cost per new patient
- Hygiene reappointment rate
- Production per new patient in year one
Where we do this
Questions people ask
- Do new patient specials work?
- They bring volume and they attract shoppers. If you run one, pair it with a strong first visit experience or you will buy patients who never return.
- How much should a dental practice spend on marketing?
- Established practices commonly run three to six percent of collections, with startups and new locations higher for the first year or two. Judge it on cost per new patient against first year production.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time