List your insurance plans by name
A page naming every plan you accept picks up searches no competitor bothers to target.
Primary eye care
Marketing an independent optometry practice.
Exams fill the schedule. Optical and recall keep the practice profitable.
Schedule a timeHow do independent optometrists compete with chains and online glasses?
Win the local search for eye exam and insurance terms, be clear about which plans you accept, and run a recall system that brings patients back every year. Chains outspend you. They do not out care you, and patients notice.
Most optometry searches start with two questions: who is near me and do they take my insurance. Practices that answer both on the page get the call.
The rest of the growth is not new patients at all. It is the patients you already have coming back on schedule.
What customers type
- eye exam near me
- optometrist that takes vsp
- contact lens exam cost
- eye doctor near me open saturday
- pediatric eye exam
How the money works
An annual exam is a modest fee. The same patient buying glasses or a year of contacts is worth several times that, and they return annually.
That makes recall and optical capture the highest return work in the practice, ahead of any new patient campaign.
Timing. August brings back to school exams. December brings the use it or lose it rush on vision benefits and flexible spending accounts. Those two months justify their own campaigns.
What we do.
Online scheduling that shows real slots
Request a call back loses to a chain with a booking widget every time.
Annual recall with a real reason
Text and email at eleven months, referencing their last exam. Recall is the cheapest revenue in the practice.
December benefits campaign
Remind patients their vision benefits expire. It fills the slowest weeks of the year.
Optical shown online
Frame brands and styles on the site. Patients decide whether to buy from you before they arrive.
This sits on top of the vision playbook: get found, convert, capture, grow, prove.
What we report back
- Exams booked, new versus returning
- Recall response rate
- Optical capture rate
- Revenue per patient per year
Where we do this
Questions people ask
- Can we beat online glasses retailers?
- Not on price. On fit, prescription accuracy, warranty and someone who fixes the frame when a toddler bends it. Say those things plainly on the page.
- Is Google Ads worth it for an optometry practice?
- For exam and insurance terms in a competitive metro, yes, at a modest budget. Recall and profile work should be funded first.
Want a look at your numbers?
Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.
Schedule a time