Surgical eye care

Marketing LASIK and cataract surgical practices.

One is an elective purchase people save for. The other is a referral pipeline and a premium lens conversation.

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How do surgical eye practices fill consultations?

LASIK runs on price clarity, financing and surgeon credibility, and it is bought like a considered consumer purchase. Cataract runs on optometrist referrals and on how well the premium lens conversation is set up before the patient arrives.

These two services share an operating room and almost nothing else in how they are marketed.

LASIK is consumer advertising with a long decision cycle. Cataract is a referral business with a conversion moment inside the exam.

What customers type

  • lasik cost near me
  • am i a candidate for lasik
  • cataract surgery near me
  • premium lens options cataract
  • lasik financing monthly payment

How the money works

LASIK is a several thousand dollar elective purchase, usually financed, decided over weeks or years.

Cataract volume is largely referred, with premium lens upgrades as the elective portion. Marketing spend should be split between consumer demand generation and referral relationship work.

Timing. LASIK inquiries rise in January with new flexible spending allocations and again in the fall as benefits reset approaches. Cataract volume is steadier and tied to referral flow.

What we do.

Publish LASIK pricing

Practices that hide it lose to practices that show it. Ranges plus monthly financing beats call for a quote.

Candidacy self check

A short candidacy page or quiz filters consults and raises show rates.

Surgeon credibility pages

Procedure volume, training and technology. Elective surgery patients read these carefully.

Referring optometrist program

Co management terms, a referral page and prompt reports back. This is the cataract pipeline.

Premium lens education before surgery

Patients decide better with time. Material sent ahead of the consult raises conversion and satisfaction.

This sits on top of the vision playbook: get found, convert, capture, grow, prove.

What we report back

  • Consultations booked and shown
  • Consult to surgery conversion
  • Premium lens adoption rate
  • Referral volume by practice

Where we do this

Questions people ask

Is LASIK advertising still worth it?
It works when pricing and financing are on the page and the follow up runs for months. It fails when a practice buys clicks and then waits for a phone call.
How do we get more referrals from optometrists?
Return the patient and the report quickly, and make co management terms explicit. Marketing can present the program. Reliability keeps it.

Want a look at your numbers?

Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.

Schedule a time