Group practices

Marketing a multi-location eye care group.

Every location competes locally. The brand only helps if the local details are right.

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How should an eye care group market multiple locations?

One brand, one page per location, one profile per location, and reporting that shows performance by site. Groups usually lose local search because their location pages are the same page with a different address at the top.

Multi-location groups get local search wrong in a predictable way. Nine locations, nine near identical pages, and none of them rank.

Each site competes against a single location practice a mile away, and that practice has more local specificity than a template.

What customers type

  • eye doctor [neighborhood]
  • [brand name] [city]
  • eye exam near me
  • optometrist accepting new patients
  • eye care center hours

How the money works

Marketing efficiency comes from shared assets and local specificity at the same time: one content system, individually distinct pages.

Under performing locations are usually a local search problem or a phone answering problem, and reporting by location is what makes that visible.

Timing. Back to school and December benefits drive the same peaks as single locations, but capacity differs by site. Campaigns should push demand toward locations with open chairs.

What we do.

Genuinely distinct location pages

Local providers, local photos, parking, neighborhood language, local reviews. Not a template with the address swapped.

One profile per location, managed centrally

Consistent categories and details, individually monitored for edits, hours and questions.

Provider pages that rank

Patients search doctors by name. Each provider needs a page tied to their locations.

Review generation per site

Location level review counts, tracked and pushed, because map ranking is per location.

Reporting by location

Calls, bookings and cost per booked exam for each site, so budget follows capacity.

This sits on top of the vision playbook: get found, convert, capture, grow, prove.

What we report back

  • Bookings by location
  • Cost per booked exam by location
  • Review volume per site
  • Provider level demand

Where we do this

Questions people ask

Should each location have its own website?
No. One site with strong individual location pages consolidates authority and is far easier to keep accurate.
Why does one location outrank the others?
Usually reviews and profile completeness rather than anything about the page. Compare the profiles side by side before rewriting the site.

Want a look at your numbers?

Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.

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