Guide6 min read
How Do You Know If Your Marketing Is Working?
Seven numbers settle it: what a customer costs, what a customer is worth, and how fast the money comes back.
Money & ROI
Tools and guides
Free Resources.
Good marketing advice shouldn't require a sales call. This is the factual half of the site: tools that run your numbers, guides that show the work, quizzes, definitions and market data.
- Tools
- 14
- Guides
- 14
- Quizzes
- 5
- Terms
- 70
- Cities
- 14
Pick a starting point
Start here.
Choose the question closest to yours. We will take you to the useful part.
Do something in five minutes
Free tools & assessments.
Put your own numbers in, get a score and a short list of what to fix first.
- Plan builder2 min
Search Everywhere Plan Builder
Enter your site and your goals. Get a prioritized plan for search results, answer summaries and AI assistant recommendations.
Build my plan - Free tool3 min
CAC + LTV Calculator
Put your numbers in. Find out if the math works.
Access Tool - Free tool5 min
25-Point Paid Search Audit
Score the account in five minutes.
Access Tool - Free tool4 min
Local Visibility Scorecard
Grade your local presence in four minutes.
Access Tool - Free tool3 min
Marketing Budget Calculator
A number, and where it should go.
Access Tool - Free tool4 min
90-Day GTM Plan Builder
Answer ten questions, get a dated plan.
Access Tool - Free tool4 min
Agency Performance Scorecard
An honest read in four minutes.
Access Tool - Free tool4 min
Website Conversion Grader
Sixteen checks. One score.
Access Tool - Free tool4 min
Local Business Launch Planner
A dated countdown to opening day.
Access Tool - Free tool3 min
Funnel Diagnostic
Find your biggest leak and what it's worth.
Access Tool - Free tool3 min
Marketing Dashboard Builder
Build the dashboard, skip the noise.
Access Tool - Free tool5 min
Customer Journey Grader
Score seven stages. Find the weak link.
Access Tool - Free tool5 min
Customer Experience Store Audit
Walk your space and grade it honestly.
Access Tool - Free tool5 min
Commercial Readiness Assessment
Fifteen questions. One honest score.
Access Tool - Free tool4 min
Search Everywhere Scorecard
See where you show up, and where you disappear.
Access Tool
Read the thinking
Guides & playbooks.
The reasoning behind each tool, with benchmarks and cited sources. Filter by what you're working on.
Showing 14 guides
Guide7 min read
Is Your Google Ads Budget Being Wasted?
Eleven signs to check, starting with the four that account for most of the waste.
Paid Media
Guide6 min read
Why Isn't Your Business Showing Up on Google?
Usually an unclaimed profile, the wrong category, thin reviews, or no page for the service being searched.
Getting Found
Guide6 min read
How Much Should a Small Business Spend on Marketing?
Six to ten percent of revenue for most, ten to fifteen if you are new or pushing growth.
Money & ROI
Guide6 min read
What Should a 90 Day Marketing Plan Include?
One objective, one owner, dated deliverables, a test budget and a stop list. One page.
Growth Strategy
Guide5 min read
What Should You Ask Your Marketing Agency?
Seven questions about goals, cost per customer, last month's spend and who owns your accounts.
Agencies & Vendors
Guide6 min read
What Should Your Website Do Before You Run Ads?
Say what you do in five seconds, load fast on a phone, give one next step and show real proof.
Websites & Conversion
Guide6 min read
What Marketing Should You Do Before Opening a Business?
Claim the Google profile, get a simple site live, shoot real photos and build a list before day one.
Growth Strategy
Guide6 min read
Why Aren't Your Leads Turning Into Customers?
Slow response, missed calls, no second attempt, and quotes nobody chases.
Leads & Sales
Guide5 min read
Which Marketing Metrics Should You Track?
Eight that change decisions, and twelve that only look good in a report.
Measurement
Guide7 min read
How Does Customer Experience Affect Marketing Results?
Every stage after the click still sells. One weak stage caps everything you spent to get there.
Customer Journey
Guide7 min read
How Does Store Design Affect Sales?
First impression, wayfinding, lighting, flow, merchandising and checkout all move what a customer spends.
Store & Experience Design
Guide7 min read
What Does It Mean to Commercialize a Business?
Turning good work into something easy to understand, buy, sell and repeat without you in the room.
Commercializing Your Business
Guide7 min read
What Is Search Everywhere Optimization?
Showing up in ranked results, answer boxes and AI recommendations, all off one foundation.
Getting Found
The IDK Series
Two-minute quizzes.
I don't know what I don't know. Fair. Five short quizzes on your brand, website, budget, customers and local search.
- Quiz6 questions
IDK My Brand
Six questions on positioning, promise and the words you put on the sign.
Start the quiz - Quiz6 questions
IDK My Website
Six questions on conversion, landing pages and the numbers behind them.
Start the quiz - Quiz6 questions
IDK My Marketing Budget
Six questions on CAC, LTV, payback and knowing when to spend more.
Start the quiz - Quiz6 questions
IDK My Customers
Six questions on retention, segments, journey and the list you already own.
Start the quiz - Quiz6 questions
IDK What Google Wants
Six questions on the map pack, keywords, reviews and getting quoted by AI.
Start the quiz
Plain English
Marketing terms.
70 terms grouped by category, including CAC, LTV, margin, ROAS, churn, and funnel. Each definition uses everyday language.
Local data
Local market insights.
How each market behaves, what we'd do about it, and the local factors that move demand.
- Manhattan, NY
- Brooklyn, NY
- Queens, NY
- The Bronx, NY
- Staten Island, NY
- Boston, MA
- Miami, FL
- Chicago, IL
- Nashville, TN
- Knoxville, TN
- Murfreesboro, TN
- Gallatin, TN
- Dallas, TX
- San Antonio, TX
Want our opinion instead of the facts? That lives in the Two Cents blog.
Know what needs to happen, just don't want to do all of it?
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