Guide6 min read
7 Numbers That Tell You If Your Marketing Is Actually Working
Most owners judge marketing on a feeling. These seven numbers settle the argument.
Money & ROI
Tools and guides
Free Resources.
Good marketing advice shouldn't require a sales call. This is the factual half of the site: tools that run your numbers, guides that show the work, quizzes, definitions and market data.
- Tools
- 13
- Guides
- 13
- Quizzes
- 5
- Terms
- 70
- Cities
- 14
Do something in five minutes
Free tools.
Put your own numbers in and get an answer, a score and what to do next. No cost, no sales call.
- Free tool3 min
CAC + LTV Calculator
Put your numbers in. Find out if the math works.
Access Tool - Free tool5 min
25-Point Paid Search Audit
Score the account in five minutes.
Access Tool - Free tool4 min
Local Visibility Scorecard
Grade your local presence in four minutes.
Access Tool - Free tool3 min
Marketing Budget Calculator
A number, and where it should go.
Access Tool - Free tool4 min
90-Day GTM Plan Builder
Answer ten questions, get a dated plan.
Access Tool - Free tool4 min
Agency Performance Scorecard
An honest read in four minutes.
Access Tool - Free tool4 min
Website Conversion Grader
Sixteen checks. One score.
Access Tool - Free tool4 min
Local Business Launch Planner
A dated countdown to opening day.
Access Tool - Free tool3 min
Funnel Diagnostic
Find your biggest leak and what it's worth.
Access Tool - Free tool3 min
Marketing Dashboard Builder
Build the dashboard, skip the noise.
Access Tool - Free tool5 min
Customer Journey Grader
Score seven stages. Find the weak link.
Access Tool - Free tool5 min
Customer Experience Store Audit
Walk your space and grade it honestly.
Access Tool - Free tool5 min
Commercial Readiness Assessment
Fifteen questions. One honest score.
Access Tool
Read the thinking
Guides.
The reasoning behind each tool, with benchmarks and cited sources. Filter by what you're working on.
Showing 13 guides
Guide7 min read
11 Signs Your Google Ads Agency Might Be Wasting Your Money
Google Ads works. Badly managed Google Ads works too, just for Google.
Paid Media
Guide6 min read
9 Reasons Your Business Isn't Showing Up on Google
Usually it isn't the algorithm. It's something on your profile you haven't looked at in a year.
Getting Found
Guide6 min read
How Much Should a Small Business Actually Spend on Marketing?
A percentage of revenue gets you in the neighborhood. Four other things decide the address.
Money & ROI
Guide6 min read
10 Things Every 90-Day Marketing Plan Actually Needs
Annual plans die in March. Ninety days is short enough to finish and long enough to matter.
Growth Strategy
Guide5 min read
7 Questions to Ask Your Marketing Agency
Good agencies answer these in a sentence. The answers tell you almost everything.
Agencies & Vendors
Guide6 min read
10 Things Your Website Should Do Before You Spend Another Dollar on Ads
Paying for traffic to a site that doesn't convert is just buying a bigger leak.
Websites & Conversion
Guide6 min read
12 Marketing Moves to Make Before You Open the Doors
Opening day is a marketing event. Most of the work happens before it.
Growth Strategy
Guide6 min read
You Probably Don't Have a Lead Problem. Here Are 8 Places Your Funnel Might Be Broken.
Owners ask for more leads. Usually the leads are already there and something downstream is eating them.
Leads & Sales
Guide5 min read
8 Marketing Metrics Worth Watching and 12 You Can Ignore
Most marketing reports are full of numbers that never pay anybody.
Measurement
Guide7 min read
9 Places Your Customer Experience Might Be Losing You Business
Marketing doesn't stop when someone becomes a lead. That's usually where it starts costing you.
Customer Journey
Guide7 min read
10 Ways Your Physical Space Is Either Helping or Hurting Your Business
Your building is a marketing channel. It just doesn't send you a monthly invoice.
Store & Experience Design
Guide7 min read
You Built a Great Business. Here Are 9 Signs You Haven't Commercialized It Yet.
Being good at the work and being easy to buy from are two different skills.
Commercializing Your Business
The IDK Series
Two-minute quizzes.
I don't know what I don't know. Fair. Five short quizzes on your brand, website, budget, customers and local search.
- Quiz6 questions
IDK My Brand
Six questions on positioning, promise and the words you put on the sign.
Start the quiz - Quiz6 questions
IDK My Website
Six questions on conversion, landing pages and the numbers behind them.
Start the quiz - Quiz6 questions
IDK My Marketing Budget
Six questions on CAC, LTV, payback and knowing when to spend more.
Start the quiz - Quiz6 questions
IDK My Customers
Six questions on retention, segments, journey and the list you already own.
Start the quiz - Quiz6 questions
IDK What Google Wants
Six questions on the map pack, keywords, reviews and getting quoted by AI.
Start the quiz
Plain English
Marketing definitions.
70 terms, grouped by category. CAC, LTV, margin, ROAS, churn, funnel, all defined without the jargon.
Local data
City guides.
How each market actually behaves, what we'd do about it, and the local factors that move demand.
- Manhattan, NY
- Brooklyn, NY
- Queens, NY
- The Bronx, NY
- Staten Island, NY
- Boston, MA
- Miami, FL
- Chicago, IL
- Nashville, TN
- Knoxville, TN
- Murfreesboro, TN
- Gallatin, TN
- Dallas, TX
- San Antonio, TX
Want our opinion instead of the facts? That lives in the Two Cents blog.
Know what needs to happen, just don't want to do all of it?
That's the part we're good at. Tell us where you're stuck and we'll tell you what we'd actually do.
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