Heating and cooling

HVAC marketing that fills the calendar before the heat wave.

Two weeks of demand pay for the year. Everything else is keeping the crew busy in April and October.

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What gets an HVAC company more calls?

Show up in the map pack for repair searches in each city you serve, answer the phone inside three rings, and keep recent reviews coming. Ads cover peak weeks. A profile still needs accurate hours, service areas, and photos.

HVAC demand is not spread across the year and pretending otherwise wastes money. The first stretch of 100 degree days produces more calls than the previous six weeks combined, and whoever is visible that morning takes them.

So the job splits in two. Be findable and fast when demand spikes, and stay in front of maintenance and replacement buyers during the flat months so the crew has work.

What customers type

  • ac repair near me
  • emergency ac repair
  • furnace not blowing hot air
  • hvac replacement cost
  • ac tune up special

How the money works

A service call is worth a few hundred dollars. A system replacement runs into the thousands, and it usually starts as a repair call that turned into a conversation.

That gap is the whole strategy. Buy repair calls at a price that makes sense on repair margin, then let your techs earn the replacements. If you price your marketing against replacement revenue you will overspend and never know it.

Timing. Two peaks, summer and the first hard freeze. Spend heavy in the four weeks before each, run maintenance plan offers in spring and fall, and protect budget for the emergency weeks instead of burning it in a slow March.

What we do.

Local Services Ads first

Google Guaranteed sits above everything on emergency searches and you pay per lead, not per click. Screening and license upload take a couple of weeks, so start before the season.

A page per city you dispatch to

Not a page per zip code. Real pages for the suburbs your trucks reach, with drive times and the neighborhoods named.

Answer or lose it

Emergency callers dial the next result if you do not pick up. Missed call text back plus after hours routing recovers work you already paid for.

Maintenance plans as the flat month engine

A plan sold in April is a tune up in May, a filter reminder in July and first call on a replacement in August.

Financing shown before the quote

Replacement hesitation is almost always monthly payment hesitation. Put the terms on the page, not in the truck.

This sits on top of the home services playbook: get found, convert, capture, grow, prove.

What we report back

  • Booked calls, split emergency and maintenance
  • Cost per booked call by channel
  • Replacement quotes issued and closed
  • Average ticket, and where it came from

Where we do this

Questions people ask

Local Services Ads or Google Ads for HVAC?
Run Local Services Ads for emergency repair terms because you pay per lead and sit at the top. Run Google Ads for replacement, brand and tune up searches where you want the click to land on a page you control. Most contractors need both once the season starts.
How many reviews do we need to compete?
Enough to be in the same conversation as the top three map results in your city, and recent enough that the newest one is from this month. Total count matters less than the last ninety days.
Can you help during peak season?
Yes, but a profile and site fixed in June only pays for the tail of the summer. The work is worth more if it lands in March.

Want a look at your numbers?

Thirty minutes. Bring your lead sources and we will tell you what is worth keeping.

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