Do you work through RFPs?

Yes. We respond to RFPs and work under term contracts, with scoped deliverables and reporting that fits public records requirements.

Is website accessibility legally required?

For state and local government entities, yes. The Department of Justice issued a rule in 2024 adopting a technical standard for web content and mobile apps, with compliance deadlines tied to population size. We build to it rather than remediating later.

How do you measure something like destination marketing?

Room nights, lodging tax trend, partner referral clicks and movement in traffic from the markets we targeted. Attribution is directional in tourism, and we say so instead of inventing precision.

Why is this page not broken out by city?

Because a city or a bureau is the place. You are not competing for visibility in eight metros, you are competing to be the definitive source for one. The work is the same wherever you sit.

Public sector

Marketing for municipalities and tourism organizations.

City governments, visitor bureaus, downtown districts, parks departments and public events. Public money, public scrutiny and an audience that is everybody.

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What does marketing look like for a city or tourism organization?

Two audiences, one system. Residents need service information that is fast, accessible and findable. Visitors need trip planning content and event data published where search engines and assistants can use it. Both are judged on participation and visitation, not on leads.

Public sector marketing gets judged in a public meeting, which changes what good looks like. Reach and impressions do not survive that room. Participation, service adoption and visitation do.

The work is also constrained in ways private clients are not: procurement, accessibility, records requirements and translation. We would rather design for those than discover them late.

Pick your corner of municipalities and tourism.

City governments

Public information only works if it reaches people before they need it, in the format they already use.

City governments marketing

Tourism and visitor bureaus

You are marketing a place you do not control, to people planning months out, with a board watching every dollar.

Tourism and visitor bureaus marketing

Downtown and main street districts

A district is a shared brand made of businesses that compete. The marketing has to lift all of them.

Downtown and main street districts marketing

Parks and recreation

Registration numbers are a marketing problem far more often than a programming one.

Parks and recreation marketing

Events and festivals

One date, a fixed capacity and no second chance. Everything runs backward from the on sale.

Events and festivals marketing

The playbook.

Five stages, in order. Skipping ahead is the most common and most expensive mistake in municipalities and tourism marketing.

Get found

Be the authoritative answer for your own place, before an aggregator is.

Google Business Profile: Every facility, park, visitor center and office claimed with correct hours, categories and photos.
Local SEO: Service pages and attraction pages that answer what residents and visitors type, in plain language.
Maps: Accurate pins, hours and closures. Wrong information about a public facility spreads fast and lingers.
AI search: Structured data for events, places and services, plus plain factual answers, so assistants cite you rather than a stale third party listing.

Convert

Convert means the person completed the thing: paid, registered, planned, attended.

Website: Fast, accessible, readable on a phone, translated where the community needs it, with the top tasks on the front page.
Service pages: One page per task. Answer first, form second, PDF only as a last resort.
Landing pages: Campaigns land on a page about that campaign, with the dates, the eligibility and the action.
Reviews: Facilities and attractions collect reviews whether you engage or not. Responding is part of public communication now.

Capture

Build a list of residents, visitors and partners you can reach without a platform.

Call tracking: Know which pages and campaigns generate calls to staff, and which pages remove them.
Forms: Short, accessible, and routed to a named team with a response standard.
SMS: Opt in alerts for closures, outages and registration openings. Short messages, low frequency, high trust.
Lead routing: Vendor, sponsor, partner and press inquiries need owners, because they are the ones with money attached.

Grow

Spend where the return is provable and the public purpose is easy to defend.

Google Ads: Targeted at registration windows, event on sales and drive market visitation. Grant programs exist for qualifying nonprofit organizations.
Partner and co-op programs: Merchants, hotels and attractions extend the budget and share the audience.
Retargeting: Trip planning takes weeks. Staying present during it is inexpensive and effective.
Content: Itineraries, event calendars, program guides and service explainers. This is the durable asset the whole strategy rests on.

Prove

Report in the units your council, board or funder already tracks.

Qualified engagement: Task completions, registrations and partner referrals rather than raw traffic.
Participation and visitation: Program fill, event attendance, room nights and lodging tax trend.
Cost per outcome: Cost per registration, per ticket, per referred visit. Defensible in a public meeting.
Service efficiency: Calls avoided, forms completed online, and time staff got back.

What it costs to compete

Public sector work usually runs through procurement, so scope, deliverables and reporting are set before anything starts. That is fine by us and it makes the engagement cleaner.

Accessibility is a requirement, not an upgrade. The Department of Justice published a rule in 2024 setting a technical standard for state and local government web content, with compliance dates based on population size.

Media budgets are typically modest, which is why content, listings and structured data carry most of the weight here. Paid spend is reserved for registration windows, on sales and drive market pushes.

What we report back

Program registrations and fill rate
Event attendance and ticket revenue
Room nights and visitation trend
Referral traffic sent to local businesses
Service tasks completed online

Questions people ask

Do you work through RFPs?: Yes. We respond to RFPs and work under term contracts, with scoped deliverables and reporting that fits public records requirements.
Is website accessibility legally required?: For state and local government entities, yes. The Department of Justice issued a rule in 2024 adopting a technical standard for web content and mobile apps, with compliance deadlines tied to population size. We build to it rather than remediating later.
How do you measure something like destination marketing?: Room nights, lodging tax trend, partner referral clicks and movement in traffic from the markets we targeted. Attribution is directional in tourism, and we say so instead of inventing precision.
Why is this page not broken out by city?: Because a city or a bureau is the place. You are not competing for visibility in eight metros, you are competing to be the definitive source for one. The work is the same wherever you sit.

Want this run properly?

Thirty minutes, plain answers, no pitch deck. Bring your numbers and we will tell you where the leak is.

Schedule a time